11.01
Slot Machine positioning
Volumes have been written on this issue, and the bickering and discourse about where the "hot" slot games are located in the casino are still raging – over 60 years after slots were first placed in casinos.
The classic rule is that the superior slots were installed just inside the door of the casino; so that potential gamblers walking by would see real jackpot winners and be convinced to come into the casino and play. Our observation is that this is definitely no longer so.
Practically all of the big name casinos these days are jumbo complexes … it’s no longer possible to see inside from the sidewalk, so there’s no longer a reason to place the ‘loose’ slots close to any doors.
An additional standard rule is that loose slot machines are installed on the major aisles in the casinos, again so that more fun seekers could see winning jackpots and be inspired to play. Interestingly though, we find that this also is no longer a universal rule.
What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slot machines at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!
Today, casinos are constantly changing their philosophy about where to place the loose slot games.
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