2023
06.19

Slot Machine positioning

Books have been said on this issue, and the contention and discourse about where the "hot" video slots are placed in the casino are still happening – over sixty years after one armed bandits were first placed in gambling houses.

The quintessential rule is that the best slot games were put just inside the main door of the casino; so that folks going by would be able to see actual jackpot winners and be impressed enough to come into the casino … play. Our conviction is that this is definitely no longer so.

The great majority of the large casinos today are titanic complexes … you can no longer see inside from the sidewalk, so there’s no longer a reason to put the ‘loose’ slots in close proximity to any doors.

Another traditional rule is that loose slot machines are put on the major aisles inside the casinos, again so that more persons could see winning jackpots and be inspired to play. Interestingly though, we find that this also isn’t a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slot games at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

In recent times, casinos are constantly changing their perspective about where to place the loose slot games.

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